Football sits at the heart of the 8XBET brand. Through partnerships with established English football clubs, 8XBET has built a growing presence around the game, connecting its brand with supporters through regional campaigns, digital engagement, matchday visibility and football-led experiences.
The current official 8XBET corporate website lists Chelsea F.C., Aston Villa F.C., Newcastle United F.C., AFC Bournemouth, Leeds United F.C. and Ipswich Town F.C. among its current football partners. The same official record also documents previous relationships with Manchester City F.C., Sunderland A.F.C. and Leicester City F.C.
These are not simply names displayed alongside the 8XBET logo. Across individual partnerships, the stated objectives include expanding international reach, creating supporter engagement, developing football content and building greater visibility around some of English football’s most recognisable clubs.
Current 8XBET Football Partners
The partnerships below reflect the current clubs listed by 8XBET on its corporate website as of October 2026. Partnership territories and commercial rights differ from club to club.
| Football club | Listed relationship |
| Chelsea F.C. | 2024 – Current |
| Aston Villa F.C. | 2026 – Current |
| Newcastle United F.C. | 2025 – Current |
| AFC Bournemouth | 2024 – Current |
| Leeds United F.C. | 2025 – Current |
| Ipswich Town F.C. | 2024 – Current |
The dates above come directly from the official 8XBET corporate partnership listing.
Chelsea F.C. × 8XBET
Official Betting Partner in Asia Pacific
Chelsea F.C. is one of the most prominent clubs in the current 8XBET partnership portfolio.
Chelsea confirms that the club entered a multi-year agreement with 8XBET in 2024, naming the brand its Official Betting Partner in Asia Pacific. Chelsea says the partnership is focused on fan activations and exclusive content designed to bring supporters in the Asia-Pacific region closer to the club.
The relationship gives 8XBET an association with one of English football’s best-known global brands while supporting Chelsea’s continued engagement with its international following.
Chelsea’s current club-partners directory continues to list 8XBET as a Regional Partner, providing current independent confirmation of the relationship.
For 8XBET, the Chelsea partnership represents the brand’s broader approach to football: connecting with established clubs while developing relationships with supporters in key international markets.
Aston Villa F.C. × 8XBET
A New Partnership for 2026
Aston Villa is one of the newest clubs to join the 8XBET football partnership portfolio.
The official 8XBET corporate website lists Aston Villa F.C. as a current partner from 2026. Independent coverage of the agreement identifies 8XBET as Aston Villa’s Official Betting Partner in Asia, with the relationship centred on growing the club and brand’s presence through regional fan engagement.
The partnership followed Aston Villa’s growing engagement with supporters across Asia and added another historic English club to 8XBET’s football portfolio.
For 8XBET, it expands an already substantial presence around English football while creating further opportunities for football-focused campaigns and fan experiences in the region.
Newcastle United F.C. × 8XBET
Official Betting Partner in Asia
Newcastle United formally announced 8XBET as the club’s Official Betting Partner in Asia in January 2026.
The club described the agreement as part of its continued commercial growth in Asia and said the collaboration would help create opportunities around Newcastle United’s expanding supporter base in the region.
The agreement also provides 8XBET with matchday visibility at St. James’ Park, including digital LED advertising around the pitch for Premier League and domestic cup fixtures. Newcastle specifically describes the arrangement as a regional partnership and notes that 8XBET services are accessible only in Asian territories where the brand operates.
Newcastle’s current official partners directory also continues to feature 8XBET among its regional partners.
The partnership combines one of English football’s most passionate supporter cultures with 8XBET’s continued focus on football audiences across Asia.
AFC Bournemouth × 8XBET
Current Football Partner Since 2024
The official 8XBET website lists AFC Bournemouth as a current partner from 2024.
The relationship has additional independent support. Documentation from a WIPO proceeding concerning the 8XBET brand identified AFC Bournemouth among the English clubs associated with 8XBET as an official Asia betting partner, while the Premier League’s central register of gambling-related club agreements also listed an active 8XBET relationship with AFC Bournemouth in its January 2026 record.
The Bournemouth relationship strengthened 8XBET’s footprint in English football and formed part of the brand’s wider expansion through regional club partnerships.
Rather than treating the agreement as a worldwide betting relationship, the more accurate positioning is to present Bournemouth as part of 8XBET’s established English-football partnership portfolio, with territorial rights governed by the underlying agreement.
Leeds United F.C. × 8XBET
Official Asian Betting Partner for 2026/27
Leeds United and 8XBET have continued to expand their relationship.
In September 2026, Leeds officially announced that 8XBET had become the club’s Official Asian Betting Partner for the 2026/27 Premier League season, extending an existing relationship between the two organisations.
The agreement includes 8XBET branding around Elland Road on matchdays and planned supporter-engagement initiatives in the relevant territory.
Leeds Partnerships Director Phil Hardman described the agreement as a continuation of the club’s work with 8XBET, while 8XBET founder Ryan Li said the partnership would support further brand growth and engagement with Leeds supporters in Asia.
The official 8XBET website lists Leeds United among its current partners from 2025, while Leeds’ 2026 announcement confirms the relationship continues into the 2026/27 campaign.
Ipswich Town F.C. × 8XBET
Current Partner Since 2024
Ipswich Town is another established member of the 8XBET football partnership portfolio.
The official 8XBET website lists Ipswich Town F.C. as a current partner from 2024.
The relationship is also supported by independent records. A WIPO decision concerning the 8XBET brand identified Ipswich among the English clubs for which 8XBET held an official Asia betting partnership, while Premier League gambling-partnership records also listed 8XBET alongside Ipswich Town.
The partnership connects 8XBET with a club whose history and supporter identity add another distinctive dimension to the brand’s wider English-football presence.
More Than Logo Exposure
The clearest pattern across 8XBET’s confirmed club partnerships is that the relationships extend beyond simply placing two logos together.
Chelsea describes fan activations and exclusive content.
Newcastle highlights regional supporter engagement and matchday LED exposure at St. James’ Park.
Leeds refers to supporter initiatives and 8XBET branding around Elland Road.
Aston Villa’s partnership has similarly been positioned around international growth and fan engagement in Asia.
Together, these agreements place 8XBET alongside clubs with very different histories, identities and supporter communities while maintaining a common focus on football engagement in international markets.
Connecting 8XBET With Premier League Football
English football provides global reach that extends far beyond stadium attendance.
For 8XBET, partnerships with clubs including Chelsea, Aston Villa, Newcastle United, AFC Bournemouth and Leeds United create touchpoints around one of the world’s most closely followed football environments.
The partnerships are also deliberately regional in several cases.
Chelsea specifies Asia Pacific.
Newcastle identifies 8XBET as its Official Betting Partner in Asia.
Leeds uses the title Official Asian Betting Partner for the 2026/27 campaign.
This distinction matters. These agreements should not be presented as unrestricted worldwide gambling rights when the clubs themselves define them territorially.
That regional focus allows the partnerships to connect international supporters with club content and football-led brand activity in the markets covered by each agreement.
A Growing Football Partnership Portfolio
8XBET’s relationship with English football is not new.
Its official corporate site records a partnership history extending beyond the current six-club portfolio.
Manchester City F.C. — 2021 to 2023
8XBET lists Manchester City F.C. as a former partner between 2021 and 2023.
Manchester City should therefore be presented as part of 8XBET’s partnership history, not as a current club partner.
That distinction is important for maintaining an accurate Partners page.
Leicester City F.C. — 2024 to 2026
The official 8XBET corporate site records Leicester City F.C. as a partner from 2024 to 2026.
The Leicester relationship formed part of the brand’s broader expansion across English football during that period.
It should now be displayed under Previous Partnerships rather than among the current clubs.
Sunderland A.F.C. — 2025 to 2026
8XBET also lists Sunderland A.F.C. as a previous partner covering 2025 to 2026.
As with Leicester and Manchester City, the most accurate presentation is historical.
Separating current and previous partnerships makes the page substantially more credible than keeping expired relationships inside one undifferentiated partner carousel.
Teddy Sheringham: 8XBET Brand Ambassador
Club partnerships form one side of 8XBET’s football identity.
The brand also has a long-running relationship with former England international Teddy Sheringham.
According to the official 8XBET corporate site, Sheringham has served as the brand’s official brand ambassador since 2021. His playing career included Manchester United, Tottenham Hotspur and the England national team.
Sheringham is a brand ambassador rather than a football-club partner, so I would keep him in a dedicated section rather than placing him inside the club-partner grid.
His role nevertheless reinforces the wider football positioning that also runs through 8XBET’s club relationships.
Built Around Football, Fans and International Reach
The current 8XBET partnership portfolio brings together some very different football institutions.
Chelsea brings a major international supporter base.
Aston Villa combines historic status with renewed global growth.
Newcastle United brings one of English football’s strongest supporter identities.
Leeds United adds another globally followed club with a deeply established football culture.
AFC Bournemouth and Ipswich Town broaden the portfolio through their own distinctive Premier League and English-football stories.
What connects these relationships is a shared commercial objective: using football to create stronger links between clubs, supporters and the 8XBET brand in the territories covered by each partnership.
Explore 8XBET Through Football
Football is more than one market or one match. From Premier League fixtures and live football to match odds and betting guides, the wider 8XBET experience is built around giving football followers ways to engage with the sport they already follow.
Users who want to move from the partnership story into football content can continue to the site’s Sports Betting, Football Betting, Live Betting and Betting Guides sections.
8XBET and Football: Partnerships With Purpose
8XBET’s football partnerships reflect an established strategy built around recognised clubs, international supporter communities and long-term brand visibility.
From Chelsea in Asia Pacific to Newcastle United and Leeds United in Asia, the partnerships connect 8XBET with football institutions followed far beyond their home stadiums. Current relationships with Aston Villa, AFC Bournemouth and Ipswich Town further broaden that football presence.
The history also matters.
Manchester City, Leicester City and Sunderland remain part of the documented 8XBET partnership story, but they should be clearly presented as previous partnerships, not current ones.
8XBET Partners FAQs
Which football clubs are current 8XBET partners?
The official 8XBET corporate site currently lists Chelsea F.C., Aston Villa F.C., Newcastle United F.C., AFC Bournemouth, Leeds United F.C. and Ipswich Town F.C. as current partners.
Is 8XBET an official Chelsea partner?
Yes. Chelsea's official website identifies 8XBET as its Official Betting Partner in Asia Pacific under a multi-year agreement that began in 2024. Chelsea also currently lists 8XBET among its regional partners.
Is 8XBET a Newcastle United partner?
Yes. Newcastle United announced 8XBET as its Official Betting Partner in Asia in January 2026, and the club's current partner directory continues to list 8XBET as a regional partner.
Is 8XBET a Leeds United partner?
Yes. Leeds United announced in September 2026 that it had expanded its relationship with 8XBET, naming the brand its Official Asian Betting Partner for the 2026/27 Premier League season.
Is Aston Villa currently partnered with 8XBET?
Yes. 8XBET's official corporate website lists Aston Villa as a current partner from 2026, and coverage of the agreement identifies 8XBET as Aston Villa's Official Betting Partner in Asia.
Is Manchester City still an 8XBET partner?
The current official 8XBET website lists Manchester City's relationship as 2021–2023, so Manchester City should be shown as a previous partner rather than a current one.
Is 8XBET the only betting partner of every club listed?
Not necessarily. Football clubs can maintain different commercial arrangements across territories and categories. A partnership with 8XBET should therefore be described using the specific official title and territory rather than implying exclusivity that the club has not stated.
Who is the 8XBET brand ambassador?
The official 8XBET website states that former England, Manchester United and Tottenham Hotspur forward Teddy Sheringham has served as 8XBET's official brand ambassador since 2021.
